“Cybersecurity is a noisy market, so emerging companies have to figure out how to stand out without breaking the budget. As our demand generation lead, Carey planned and executed campaigns that broke the mold, ultimately leading to the establishment of a new “Insider Threat” category in cybersecurity, a dramatic increase in awareness of our brand, and the achievement of our ambitious pipeline and revenue goals.”

“We brought Carey to build a demand generation playbook for a new enterprise product offering. Carey is a real problem solver with a remarkable ability to dissect complex market dynamics and identify untapped opportunities. She knows what questions to ask, what data sets to analyze for answers, and how to interpret that data to make thoughtful, well-researched, and practical recommendations. I would (and did) hire Carey again.”

“Carey has been a huge asset to the revenue function at Black Kite. She first uncovered what was not working with our existing marketing strategy, and then created a data-driven and realistic growth strategy that completely shifted us beyond the typical lead gen approach you see other companies take. Finally, Carey helped us get buy-in from exec team and board so we could actually launch the thing. It's early days, but we are seeing healthy pipeline coverage as a result of this shift, and are excited about the future.”

"Carey is a unique talent with her ability to quickly breakdown innovative technologies in order to create accessible messaging and product positioning that resonates with internal and external audiences. I've worked with Carey on projects in commercial and government cybersecurity and information operations domains. I deeply value her abilities to connect with people from technologists to sales to business executives; to create simple, straightforward content from complex technologies and market dynamics; and to simply deliver what our teams need, when they need it. Carey is a brilliant, fun collaborative partner."

"When your account-based marketing program is already in motion and getting results, it's hard to know where to optimize. Carey helped us dive deep into our ABM strategy to determine new ways to leverage our account data, augment our existing program with new tactics, and implement a verticalized 1:few strategy. Carey knows ABM, she's action-oriented, and a pleasure to work with. I highly recommend Carey."

“Carey is more than a contractor; she is an extension of our marketing team. Her philosophy of making growth marketing an extension of awareness along with her data-driven approach to building pipeline have helped us exceed our pipeline goals. She continuously looks for new ways to build pipeline while tracking our metrics carefully. Add all this to the fact she is a joy to work with and we are lucky to have her as part of our team.”

"Carey has been an integral voice within the Rapid7 team for two years, particularly in our account-based marketing programs. I love how she balances a strategic approach with quick action, and I can depend on her to make thoughtful recommendations. Carey's work has helped my team significantly expand pipeline for our strategic named accounts, and I genuinely love working with her."